Be a good CMO in the enterprise

Overseas enterprises require marketing strategic decision-makers and makers (in multinational corporations, this role is called CMO).

In the development of overseas markets, with the gradual understanding of user needs and in-depth analysis of local market competition and competitors, I have found that Chinese companies need to rely more on Marketing Strategy and Decision in their overseas development. In many multinational enterprises, this responsibility is placed on the CMO

The job of a CMO is not essentially that of a marketing director or a marketing director, but rather a pivotal figure in building the ecosystem between the product team and customer needs. So a CMO of a company needs to understand the product system, as well as market demand and user psychology, and their comprehensive cross-border ability requirements are very high.

The essence of enterprises and the two legs that drive their development: innovation and marketing. The essence of innovation is one of product power, and the essence of marketing is one of productivity. And CMO is the soul figure who focuses on products, faces the market, and integrates enterprise product strength and productivity!

In the process of interacting with more and more overseas enterprises, I have found that Chinese companies need to focus more on marketing power, and the essence of marketing power is the ability to succinctly explain product power and directly touch on user needs.